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CORE EXPERTISE 

 

Creative Direction | Art Direction | Brand Design Content Strategy 360 Campaigns Integrated Marketing Strategy | Social Media Design | Experiential Design | Business Analysis | Brand Experiences | Team Building & Leadership | Video Editing | UI/UX | Broadcast

 

SR. ART DIRECTOR | WALTON ISAACSON | LOS ANGELES, CA | 2024 – Present Led creative efforts for PNC Bank’s Online Video (OLV) campaign, crafting engaging visuals and messaging tailored to digital platforms. Directed content creation across broadcast, social media, and print formats, achieving measurable audience engagement and campaign success. BRAND EXPERIENCE: PNC Bank, McDonald’s, Lexus, and American Airlines

 

DESIGNER | FIRSTLINE BRANDS | HOUSTON, TX | 2025 Designed innovative packaging solutions for a diverse range of hair accessories under Firstline Brands. Led concept development and execution from ideation to final production, aligning visual design with brand identity and retail requirements. Collaborated with marketing, product development, and production teams to create impactful shelf presence and consumer appeal across multicultural markets. Ensured all packaging met print specifications, budget constraints, and merchandising standards.

 

BUSINESS ANALYST | SHELL CORPORATION | HOUSTON, TX | 2023 – 2024 Analyzed and reported trends across global gas stations. Collected and interpreted complex datasets to identify key performance indicators and market trends. Utilized advanced data analysis tools and provided actionable insights that informed strategic decision-making. Collaborated with cross-functional teams to enhance operational efficiency and drive business growth. Translated data into clear, impactful reports and supported Shell in maintaining its competitive edge in the global energy market.

 

SR. ART DIRECTOR | FLUENT 360 | CHICAGO, IL | 2022 – 2023 Headed creative team for multi-platform campaigns in auto, banking, and nonprofit/nonpartisan sectors. Produced branded assets for social/digital platforms, aligned with leadership to meet brand/business goals. BRAND EXPERIENCE: Nissan, Capital One, AARP

 

SR. ART DIRECTOR | BURRELL COMMUNICATIONS | CHICAGO, IL | 2018 – 2022 Led design team to create visually compelling advertising campaigns for automotive, QSR, and CPG brands. Oversaw development of 360 advertising campaigns, providing art direction for brand design, video content, experiences, and campaign assets. BRAND EXPERIENCE: McDonald’s, Toyota, Walmart, Comcast, Tampax, Always, Tide, Olay, & Verizon

 

SR. ART DIRECTOR | FRANKLIN ENERGY | CHICAGO, IL | 2016 – 2018 Managed creative strategies for local and regional energy corporations by producing visually compelling energy efficient creative for brand and product marketing campaigns. BRAND EXPERIENCE: ComEd, People’s Energy, NorthShore Gas

 

SR. ART DIRECTOR | TEN35 | CHICAGO, IL |  2015 Guided client engagements from start to finish, onboarded major accounts by delivering expert branding, marketing, and social media messaging. BRAND EXPERIENCE: African Pride

 

ART DIRECTOR | THE MARKETING STORE | CHICAGO, IL | 2013 – 2014 Partnered with brands to create transformative live experiences that resonated with audiences during cultural moments. Emphasized co-creation opportunities to align internal teams, production partners, and stakeholders and unify agency creativity. BRAND EXPERIENCE: ESSENCE FESTIVAL McDonald’s

 

ART DIRECTOR | LEO BURNETT| CHICAGO, IL 2011 – 2013 Advised on developing branded assets for Altria/Marlboro direct mail campaigns. BRAND EXPERIENCE: Altria/Marlboro

EDUCATION

 

Portfolio Center

Art Direction 

Atlanta, Ga

 

Howard University

B.A. Fine Arts 

Washington, DC

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SKILLS

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Strategic-thinker

Collaborative

Highly organized

Self-starter

Interpersonal skils

Adobe Creative Suite Expert

Visual Storyteller

Client facing comfort

Comfortable with presenting   

Master Photo Styling

Photoshoot management

Broadcast Direction

Teamwork

ART DIRECTOR • CREATIVE

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